Published on : 02 June 20202 min reading time
Fine watchmaking fairs are indispensable places for watch collectors. They are indeed meeting places where you will see professionals as well as amateurs. By going to one of these places, you have the opportunity to buy a watch. It is a great event that always interests a large number of people. You will even have the chance to try on really expensive watches. But you can just look without having to touch.
Why are luxury watch shows necessary?
Watch shows bring together many exhibiting brands. And not for nothing because there are many advantages. The most famous fairs can be found in Switzerland, for example. But there are also some in France and in various other countries around the world. For watch brands, it is an opportunity for them to optimise their sales. They are targeting retailers in particular. This is indeed the aim of the SIHH or Baselworld. For collectors, they benefit from the presentation of the new collections and can order in the same way as retailers. And that’s not all, the exhibitions are also useful from a marketing point of view. That’s why many brands don’t hesitate to invest a small fortune to have a stand. Perfect times to broaden awareness.
Finding a watch at a watch fair
Buying a watch or watches is not always a simple matter. To find the best and most prestigious watches, the best way is to visit a trade fair. Even if several other solutions are available, you can easily get what you need in one of these places. Not only will you discover a whole range of beautiful pieces, but you will also have the opportunity to try them on. You can also ask for advice. You have a wide choice of models and brands. So all you have to do is make comparisons on the spot.
The different shows
All over the world, you can find watch shows. But not all of them are the same, and not all of them have the same role. Some are dedicated to professionals and others to amateurs.
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